I ship fast, clean CMS sites across platforms, accelerated by AI.
8+ years, 90+ websites, and a team of 4–6 developers led. I build white-label for agencies and use Claude with MCP for bulk CMS work, migrations and audits, so you get senior quality at a faster pace.
websites delivered for agencies and their clients since 2016.
years in CMS development
developers led as team lead
Recognised for development work while leading 40+ site deliveries.
PageSpeed, mobile
PageSpeed, desktop
Pick a platform and let's talk about your project.
Custom themes and plugins, WooCommerce customizations and third-party API integrations. My longest-running platform, from intern to team lead.
CMS builds, interactions and bulk content through the Webflow MCP.
HubL templates, custom modules and serverless functions.
Liquid theme development and store customizations.
Funnels, workflows and automations.
Every site I ship targets 80+ on mobile and 90+ on desktop in PageSpeed Insights, with clean markup and proper metadata.
I've shipped AI in production since 2023. Claude connects to WordPress, Webflow and Shopify through MCP, so repetitive CMS work takes hours, not days. I've built complete sites with the Webflow MCP and custom Shopify themes with the Shopify MCP.
Structure, content model and speed targets agreed first.
Bulk content, migrations and audits run through the CMS connection.
Design, responsiveness and code checked by me, section by section.
PageSpeed tested against 80+ mobile and 90+ desktop.
Each project opens its own case study page: the problem, what I built, the tools and the result.
A few favorites from 8+ years of building inside agencies: custom plugins, store integrations and full site builds. All my client work was delivered white-label for agencies under NDA, so each one is told through the problem, what I built and the result, without client names or screenshots. Happy to walk you through any of them on a call.
Six companies since 2016, always on CMS work.
Led 4–6 developers and delivered 40+ sites across WordPress, HubSpot, Webflow, Shopify and GoHighLevel. Master of Craft – Dev award.
WordPress sites for US immigration law firms serving Spanish-speaking clients.
AI translation plugin (WPML + OpenAI API) and a login-activity monitoring plugin for multi-author sites.
CMS development for agency client projects.
WooCommerce customizations and API integrations, including a product sync across three client stores.
Delivered 50+ client websites.

I started as an intern in 2016 and have spent the years since building and leading CMS projects for agencies. As a team lead I turn client requirements into clear briefs and review work before delivery, so agencies get fewer revisions and less back-and-forth. I care about clean builds, fast pages and handing over sites marketing teams can actually manage.
Since 2023 AI has been part of my daily workflow. It handles the repetitive parts, so my time goes to the parts that need a developer.